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If you are planning to embark on a luxury cruise voyage, then do not hesitate any more. As much as it may look like just an ordinary leisure outing, at the end of it all you will have developed great and lasting friendship with your cruising partners. It is from such friendships that you get to learn very many things that you never knew.During your journey, you will be overjoyed to spend some time in the travel and leisure resorts which offer marvelous services and delicacies. As you cruise all over the fabulous ports and any other place that the cruise ship sails, you should not be worried of where you will sleep or eat. Almost all travel and leisure resorts operate all day and night long. Other than the mega cruise liners, there also exist a number of various types of ships that are of different sizes. Despite the big craze of travelling in the big ships, the smaller cruise ships are better when it comes to inland waterways navigation. This makes it very simple to view historic landmarks and cities.Travel and leisure resorts offer some good place to relax after all the day’s site seeing and travelling. If you choose to travel on a larger cruise, they organize one or two shore excursions at every port of call. You get to go for one excursion in the morning hours, and the other one in the afternoon then from there you get your time to rest at any of the travel and leisure resorts. After the first excursion, all people gather back at the travel and leisure resorts for a sumptuous lunch buffet.Although travel and leisure resorts also offer dinner, you might always miss it on the days that you go out for an afternoon excursion and come back late at night or early evening. However, you should not miss out on any adventure just because of one meal or two. The travel and leisure resorts are always open and all of them offer very good and high quality meals. Sometimes, you can even explore the city, an island, town, or other landmarks and tourist attractions on your own provided you get to the ship on time or else, it will sail without you.Do not forget that your vacation time is limited. You should distribute your time effectively so that you do not spend too much time in the travel and leisure resorts at the expense of shore excursions. The other very important thing that you should not forget to carry with you is the travel guide book. Without this book, you may end up lost or you may never know where certain sites are found. Some travel and leisure resorts have these guides but they cannot allow you to leave with them. Similarly, you can also carry a camera which you will use to take photos and videos. You should therefore make sure that the memory card is big enough to store all those images and videos.

When we use the word “Digital Marketing”, we are actually referring to online marketing efforts from a brand.Therefore, if you are asking what is Digital Marketing (DM), here is your answer:This is a practice in Business through which advertising messages are delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers.Though DM started gaining popularity in the year 2000. In the last couple of years it has revolutionised marketing communication.In a real sense:It is brand messaging (Advertisements) delivered through electronic channels such as Television, Radio, Internet etc. Electronic channels generate, store and transmit data in the series of the number 0 or 1.Therefore,It can happen both Online and Offline.If the above is true, thenIt existed ever since Guglielmo Marconi sent first wireless signals in 1896.Isn’t that crazy!However, the simple definition of DM does not say enough about the practice of digital marketing in today’s world.This meaning is useless as technology is just the enabler of digital marketing. So let us understand what exactly digital marketing is?What is Digital Marketing in Today’s Context?In today’s context:It is a set of interactive marketing promotion activities which are done online. These activities help an individual or organization reach its target audience and achieve its business & financial objectives.Therefore when we say digital marketing, we are essentially referring to Online Digital Marketing.The other form of DM is offline digital marketing, which happens on other electronic devices such as Radio or Television.I know you are not here to read about radio or TV, so I will spare you (though I have invested millions of dollars on Offline marketing during my career).Going forward in this article when I say “DM”, I am actually referring to “Online Digital marketing”, as that is what you intend to read here, right?

It is a set of marketing activities and not just one activity.

It is Interactive and not just one way. It enables two-way communication and is much more engaging compared to the other marketing methods. Interactivity is what distinguishes it from advertising on Television, which is also electronic but not interactive.

It happens online. What it essentially means is that the activity is carried out on the Internet or telecom networks. Though it happens online, it can empower both the virtual or offline world. An example of DM in the virtual or online world is email marketing or social media marketing or search engine marketing. In the colloquial sense when we say digital marketing we refer to virtual or online marketing only. An example of this in the offline world is the use of tablets to showcase product offerings at a retail store.

It helps an individual or organization. It is useful not only for large companies but also for individuals as well, unlike TV or newspaper advertising. One can take advantage of digital advertising on small budgets as well.

It helps reach and engage the target audience. It is focused, and one can use multiple targeting methods to reach their audience.

It helps achieve business and financial objectives. It is measurable & ROI driven. It helps achieve business & financial goals.

I hope this helps. Let me know if you need any further info!